![]() With the addition of MMGY TCI Research, we can increasingly do this on a global scale.” “Never before has the need for research, data and insights to build a solid foundation in marketing and communication strategies been greater. “Better serving the needs of our global clients has always been the true north in continuing to build our company platform,” said MMGY Global CEO Katie Briscoe. TCI Research also provides the data and insights that power industry dashboards and reports for leading European destination management organizations (DMOs), including a Long-Haul Travel Barometer for the European Travel Commission and reputation analytics for the City Destinations Alliance (City DNA). ![]() ![]() Its popular and proprietary research products include three separate TRAVELSAT © Solutions that benchmark tourism competition, monitor live and historical social reputation data, and measure resident sentiment through both conventional surveys and the integration of curated big data. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while strategically expanding its European footprint with offices in Brussels and Paris.įounded in 2010 by industry veteran Olivier Henry-Biabaud, TCI Research now touts 1.2 million euros in annual net revenue as well as an international client roster of more than 150 travel organizations, ranging from destinations such as France, London and Aruba to well-known attractions like Disneyland Paris. KANSAS CITY, MO (June 20, 2023) – MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. MMGY Global expands European operations with Brussels-based research company
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